CREATIVE DIRECTION
Creative direction for Fortnite Events & Competitive. Brand and strategy, in game (competitive platform creation, new asset/art and UI), and out of game (stage/venue, broadcast, and the player, in person and at home viewer experience).
The World Cup had 40 million players - 81.8 million hours of live viewership - $30 million dollar prize pool
Creative Direction for other events include:
BRAND
A bold, energetic brand to make a mark in the history of Esports.
VENUE
We spared nothing to create this immersive world cup experience.
The stage itself was custom built and designed to give the best Fortnite experience possible, with over 120 screens and over 1800 LED tiles each designed to convey a unique part of the narrative.
PLAYER SCREENS
100 screens and 100 video feeds, one for each individual player, were used to display player’s face and name, status, item pickups and more.
TICKER SCREENS
A double layer of long thin screens wrapped around the stage to help give the audience situational awareness to best follow the action.
JUMBOTRONS
18 Large screens came together to make a full 360 display of the live game, with stats, results and atmospheric takeovers.
AUGMENTED REALITY
We integrated ambitious AR to enhance the experience for the audience at home.
Augmented reality work with with NVIZ.
FAN FESTIVAL
The experience didn’t stop outside the arena. The Fan Festival surrounding the stadium was filled with activities, food, contests and more, helping our audience stay immersed in the world of Fortnite.
BROADCAST
Bold, engaging visuals to create the best broadcast and viewership experience.
SPECTATOR UI
Designing the Fortnite viewership experience for Competitive events.
MERCH & SWAG
World Cup merchandise, lanyards and pins, NIKE partnership for Winners’ jacket & cap and so much more!
ONLINE
Web & Maestro viewership experience
BITS & BOBS
